Proprietary Tactics
At the Affluence Marketing advisory firm, we are not interested in serving all markets and neither considered as "jack of all trades." We focus on a few areas of expertise and niche markets with small to mid size enterprises (SME/SMB) - whether B2B or B2C - offline, online or both.
Unlike standard consulting firms, we charge reasonable fees on a per project or hourly basis. Furthermore, we do not simply offer you advice reports but rather help you implement them and monitor progress for timely results.
The 7 Principles of Business Success
For start-ups and growing businesses
Forget the cynicism. Businesses exist solely to make money while serving a need. Profitability is everything and cash is king. In public companies, shareholder return is considered essential. Operating from this mindset determines and measures whether the business in question is a success. Continue reading...
Ambiance/Sensorial Marketing/Branding
Exploiting the 5 senses to attract and retain clients
The dictionary conveys to us that “ambiance” is “the character and feeling of a place.“ A place which wants to attract the most discerning souls, should be unique and embody a complete lifestyle concept which combines a relaxed, spiritual ambiance amongst an elegant setting and decor. Today, consumer purchase decisions are increasingly driven by consumers’ hearts. With ambiance marketing/sensory branding, a custom designed attractive setting, yet alluring with captivating style, invites customers to truly feel the brand experience by adding character. Continue reading...
Sales Management by Tactics (MBT)®
(Sales) Management by Tactics (MBT)® is an unconventional process of increasing sales activities and revenues — unlike the traditional Management by Objective (MBO). The presentation describes the sales management supervisory technique and its effects on sales performance. Continue reading...
Our services include sales management strategies/efficiencies and an outsourced experienced sales management team with a fresh perspective. Our sales management outsourcing solutions apply our results-oriented Management By Tactics methodology conceived by our associate Prof. Giovanni Di Girolamo.
Sales Management Outsourcing
We are in a competent position to undertake your sales management tasks by searching, hiring, training and developing/coaching your sales force. This way you can focus on what you do best, while saving a significant amount of money, as well as increasing revenues in a timely manner.
The Total Customer Experience (TCE)®
We gain insight into the Total Consumer Experience by engaging with innovators and expert minds. Today, it’s more challenging than ever to maintain and grow a loyal customer base, largely because customers have so many choices. We bring our expertise to create a 360-degree future landscape for the brand experience with all touch points. Continue reading...
Luxury Sector Marketing and Branding
You can’t promote your luxury brand like regular brands do. It should be different in every aspect of marketing, from the price to the stores selling your products. Luxury brands can display social status and prestige because they make consumers feel they belong to the few who have it.
Let us help build your image into a luxury brand,
The Book
Plenty of what we advise to our clients is written in the book, "Entrepreneurial Essentials: Unconventional Business Wisdom and Bold Tactics", authored by the managing principal of Affluence Marketing, James D. Roumeliotis.
This is a book about implementing refreshing business strategies in the marketplace including.
For details, including a request for two FREE chapters, kindly CLICK HERE
Our affiliate
"Intense competition stifles complacency."
- James D. Roumeliotis